Ideas. Innovation. Value.



Vierter RIVA Sundowner im Bayerischen Yacht-Club in Starnberg am 9. November 2018

Einladung zum vierten Sundowner im Bayerischen Yacht-Club in Starnberg


NEU IM TEAM: Uwe Fritsch

Uwe Fritsch hat seine Kernkompetenzen im Bereich Operationsmanagement, Projekt/Programmanagement...


Die aktuellen Trends im Innovationsmanagement

Interview mit Frank Wätzig, GF Riva Partners


Agil Managen

In unserem Flyer rund um das Thema Agiles Managen beschreiben wir Grundlagen, Beispiele für...


Dritter RIVA Sundowner im Bayerischen Yacht-Club in Starnberg am 5. Mai 2017

Einladung zum dritten Sundowner im Bayerischen Yacht-Club in Starnberg

Product / Market Strategy

Target of the strategy project was, to define a strategy for a medium-sized automotive supplier and plan long term exit scenarios, after the entry of a private equity investor

Initial situation

  • Commercial due diligence for a private equity investor, preparing the acquisition of an automotive supplier
  • High dependency on one main customer
  • Strong competition by new market participants
  • Product portfolio historically grown


  • Detailed definition of the future product/market position
  • Planning of possible exit strategies


  • Improvement of trancparency concerning contribution of current product groups to economic success
  • Analysis of competition situation, evaluation of competitors
  • Product group segmentation, product portfolio consilidation
  • Definition of Strategic Success Positions
  • Definition of necessary competences
  • Preparation of strategic scenarios, validation and selection
  • Derivation of a development planning framework and a detailed planning of necessary development resources and competences
  • Preparation of a detailed action plan in order to implement and operationalise the strategy


  • Coordinated and communicated product/market strategy
  • Defined target customers
  • Stringent product portfolio, fit for future
  • Dedicated responsibilities for implementation
  • Detailed activity roadmap and implementation plan
  • Scenarios for strategic partnerships as exit situations
  • On long terms: development of a automotive supplier group by growth and further investments, increase of revenue from 10 Mio. € to 380 Mio. € within 9 years