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Agil Managen
In unserem Flyer rund um das Thema Agiles Managen beschreiben wir Grundlagen, Beispiele für...
Product / Market Strategy
Target of the strategy project was, to define a strategy for a medium-sized automotive supplier and plan long term exit scenarios, after the entry of a private equity investor
Initial situation
- Commercial due diligence for a private equity investor, preparing the acquisition of an automotive supplier
- High dependency on one main customer
- Strong competition by new market participants
- Product portfolio historically grown
Targets
- Detailed definition of the future product/market position
- Planning of possible exit strategies
Approach
- Improvement of trancparency concerning contribution of current product groups to economic success
- Analysis of competition situation, evaluation of competitors
- Product group segmentation, product portfolio consilidation
- Definition of Strategic Success Positions
- Definition of necessary competences
- Preparation of strategic scenarios, validation and selection
- Derivation of a development planning framework and a detailed planning of necessary development resources and competences
- Preparation of a detailed action plan in order to implement and operationalise the strategy
Results
- Coordinated and communicated product/market strategy
- Defined target customers
- Stringent product portfolio, fit for future
- Dedicated responsibilities for implementation
- Detailed activity roadmap and implementation plan
- Scenarios for strategic partnerships as exit situations
- On long terms: development of a automotive supplier group by growth and further investments, increase of revenue from 10 Mio. € to 380 Mio. € within 9 years