Target of the project was to assure a capital investment decision by the plausibility check of the business plan, assessment of the product/market position and validation of investment planning.

Initial Situation

Investment intention by a venture capital investor, with a plastics processing/ automotive company as a target
Negligence of the company by hitherto existing shareholder (large investment banks)
Bankruptcy during 2009 year of crisis could be prevented
Known, high investment demands in order to assure the company’s future

Targets

Check of current development of market situation
Description of product/market position
Verification of applied product and process technologies
Validation of the business plan
Validation of investment planning

Approach

Information request and data analysis
Market research (markets, products, competition)
Trend analyses
Product and technology audit
Quick audit of plants and production processes
Interviews and workshops with the management
Business and investment planning
Alignment of results with investors

Results

Positive recommendation, as
- Positive market development in the relevant automotive market
- Positive contribution to a sustainable, ecological economy (recycling)
- Existing Unique Selling Proposition (products, technologies)
- Realistic business plan

Commonly developed, current investment planning

Rough, aligned measure plan for a successful, further business development